Quarterly Publication

Document Type : Original Article

Authors

1 Ph.D Candidate, Business Administration Department, Roudehen Branch, Islamic Azad University, Roudehen-Iran

2 Assistant Professor, Department of Educational Sciences and Consulting (Management &Amp; Accounting), Roudehen Branch Islamic Azad University, Roudehen, Iran

3 Assistant Professor, Business Administration Department, Firouzkouh

4 Branch, Islamic Azad University, Firouzkouh, Iran

Abstract

To be in line with the new environmental paradigms, the present study aims to design an Eco-friendly marketing pattern in Iran’s oil industry. The methodology is a sequential exploratory one. In the qualitative section, grounded theory is used. The creative data were gathered through a theoretical sampling of in-depth, semi-structured interviews of 15 experts from the oil industry. The initial model of the research was achieved with 19 (major) factors which were divided into 6 aspects according to the experts’ views: causal circumstances, the major factor, background circumstances, interventions, strategies and consequences. Next, in the quantitative section, the validity of the research was investigated through a surveying method and the questionnaire tool. The statistical population includes a limited number of managers and experts from the oil industry in research and planning fields, counting up to 170 people from whom 118 were selected through random sampling. After evaluating the reliability of the questionnaire, the questions themselves were validated and their number was narrowed down. Carrying out an explanatory factor analysis, the components were reduced to 14 and the dimensions to 5. The relationship between the dimensions was assessed through the correlation test and then the final pattern was designed. Eventually, the theory of the study was developed under the supervision of experts. The significant results of this study were finding the interventions, including productivity, governmental support, social institutions, and sustainable development along with the strategies, including reviewing the energy section structure, improving the managers’ perspectives and developing the green investments.

Keywords

Main Subjects

Azar, A., Mahmoudian, O.,  Hashemi, M. (2016), “Evaluating the Provision of Green Chain in Asalouyeh Refineries, Using a Mixture of Fuzzy and Nonlinear Modeling.” Quarterly Journal of Energy Economics Studies, 12(48), 173-194
Arif khan, Mohammad. (2011), A study of factors that influence green purchase, Umea school of business and economics
Borin, N., Cerf, D., & Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. Journal of consumer marketing, 28, pp 76-86.
Chan, H., He, H., Wang, W. C. (2012).“Green marketing and its impact on supply chain management in industrial markets,” Industrial Marketing Management, 41(4), pp 557–562.
Chomorro, Antonio. And Banegil, Tomas. (2006), Green marketing philosophy: a study of Spanish firms with ecolables, corporate social responsibility and environmental management banner, vol. 13, no. 1, pp 11-24, February 2006
Corbin, J., and Strauss, A. (2008). Basics of Qualitative Research: Techniques and procedures for developing grounded theory. Thousand oaks, CA: Sage.
Elena, F., Eva, M., & Jorge, M. (2013). Green Marketing In B2borganizations: An Empirical Analysis From The Natural-Resource-Based View Ofthe Firm. Journal Of Business & Industrial Marketing.
Elhuni, Redha. Ahmad, Munir. (2017), Key Performance Indicators for Sustainable Production Evaluation in Oil and Gas Sector, intl conference, June 2017, Modena, Italy
Eren, D. Yilmaz, I. (2008). OtelIsletmelerinde Yesil Pazarlama Uygulamalari, Nevsehiriliornegi, Ulusalpazarlamakongresi, 25-29
Gurau, Calin., Ranchhad, Ashok. (2005), International green marketing, a comparative study of British and Romanian firms, International marketing, 22(5), 517-551
Haghigh, Manizhe; Yazdani, Hamid; Kiasarayi, Fatemeh (2016). “Support of Senior Manager from
Enviromental Activities on the Green Marketing Strategy and the Environmental Performance of Industrial Businesses in Iran, modern marketing techniques.” 6(1), 23-88
Hekmat Nejad, Hamed. (2011). Evaluating the Influence of Green Marketing on the Economic-Environmental Performance of the Companies. Master Thesis, Islamic Azad University of Yazd.
Kai Chan, H., He, H., & Y.C. Wang, W. (2015). Green Marketing And Its Impact On Supply Chain Managment In Industrial Markets. Industrial Marketing Managment, 557-562.
Kumar, V., Rahman, Z., Kazmi, A.A.  (2013). Sustainability Marketing Strategy: an analysis of recent literature, global business review, 14(4)
Menguc, B., Auh, S. And Ozanne, L. (2010): The Interactive Effect Of Internal And External Factors On A Proactive Environmental Strategy And Its Influence on firm's performance, journal of business ethics, 94(2), 279-298
Manafi, Hasan. Rezayi, Amer, and Kabootari, Sadegh. (2011). The Relationship between Consumers’ Environmental Awareness and Companies’ Strategies. Business Management. No. 2, pp. 36-48.
Mohammadian, Mahmoud. Khataei, Amir. (2011). the Relationship between Psychological, Social and Behavior of the Green User. Business Management, 3(7), 143-160
Moravcikova, D., Krizanova, A., Kliestikova, J., Rypakova, M. (2017), Green marketing as the source of the competitive advantage of the business, Sustainability, 9(12), 18-22
Noroozi, Hossein. Mohammadi, Razieh. (2016), Green Marketing Management, Tehran: Mehraban Book Institution
Omidvar, Reza; Sardari, Ahmad; Yazdani, Naser. (2015). Analysis of Green Supply Chain Management Barriers Using Interpretive Structural Modeling Case Study: Pars Khodro Company. Bi-Quarterly Journal of Business Strategies, 22(5), 35-38
Polonsky Michael Jay and Rosenberger III, Philip J. (2001), Reevaluating Green Marketing: a Strategic approach, Business Horizons, 44(5), 21-30
Schneider, Jennifer. Ghettas, Salim. Brown, Mervin. (2013), towards sustainability in the oil and gas sector: benchmarking of environmental, health, and safety efforts, journal of environmental sustainability, 3(3)
Sedaghat Bayati, Mahdieh; Sardari, Ahmad; Yazdani, Naser. (2017). Assessment of the Relation between Different Aspects of Social Responsibility of Companies and Customer Loyalty (Case Study: Raja Transportation Company). Bi-Quarterly Journal of Business Strategies, 24(9), 88-89
Shafiei Rood Poshti, M., Khodadad Hosseini, S.H., Kord Naiej, A., Mohammadian, M.  (2014). Designing a Sustainable Model of Marketing in Automobile Industry of Iran. Journal of Business Strategies. Vol. 21, No. 3.
Shamra, A., & R.Iyer, G. (2012). Resource-Constrained Product Development: Implications For Green Marketing And Green Supply Chains. Industrial Marketing Manament, 41(4), 599-608
Suplico, L. T. (2016), Impact Of Green Marketing On The Students PurchaseDecision, Journal Of International Business Research, 8 (2), 71-81.