Petroleum University of Technology Petroleum Business Review 2645-4726 6 3 2022 07 01 Role of Social Media Advertising in the Marketing Performance of Sepahan Oil Company by Total Interpretive Structural Model (TISM) 17 39 137543 10.22050/pbr.2021.286299.1195 EN Mohammadali Tahanian PhD Student, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran Mojtaba Ramezani Assistant Professor, Department of Management, Bonab Branch, Islamic Azad University, Bonab, Iran Ahmad Ghasemzade Khosroshahi Assistant Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran Mousa Rezvani Chamanzamin Assistant Professor, Department of Management, Astara Branch, Islamic Azad University, Astara, Iran Sirus Fakhimiazar Assistant Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran Journal Article 2021 05 15 In this study, which was synthetic and inductive-deductive in terms of data collection method, 12 marketing management specialists at the university level participated as panel members in the quality department. In fact, in the qualitative part, which used meta-synthesis and Delphi analysis, the aim was to identify the contents of e-marketing statements in advancing the marketing goals of oil companies. In a small part with the participation of 16 managers and deputies of Sepahan Isfahan Oil Company, the identified propositions in the form of a comprehensive structural interpretive analysis based on the priority of effectiveness. Therefore, relying on meta-analysis, first 26 studies were reviewed as a basis for evaluation to determine the content of e-marketing propositions in advancing the marketing goals of oil companies in the form of critical evaluation. According to which, 21 themes of selected propositions were entered into Delphi analysis in a checklist manner to determine the theoretical adequacy. At this stage, 7 propositions were removed during the two stages of Delphi analysis and a total of 16 propositions were included in the quantitative analysis section, ie comprehensive structural interpretive analysis. In this section, the results showed that the content of the propositions of creating an intelligent marketing system to recognize changes in the oil industry at the ninth level was determined as the most effective e-marketing factor in advancing the marketing goals of Sepahan Isfahan Oil Company. https://pbr.put.ac.ir/article_137543_6205733b5eb14a251bc82c906a7bf792.pdf