Quarterly Publication

Original Article
Role of Social Media Advertising in Marketing Performance of Sepahan Oil Company by Total Interpretive Structural Model (TISM)

Mohammadali Tahanian; Mojtaba Ramezani; Ahmad Ghasemzade Khosroshahi; Mousa Rezvani Chamanzamin; Sirus Fakhimiazar

Articles in Press, Corrected Proof, Available Online from 28 September 2021

http://dx.doi.org/10.22050/pbr.2021.286299.1195

Abstract
  In this study, which was synthetic and inductive-deductive in terms of data collection method, 12 marketing management specialists at the university level participated as panel members in the quality department. In fact, in the qualitative part, which used meta-synthesis and Delphi analysis, the aim ...  Read More