Quarterly Publication
Oil and Gas Economics and Management
Designing an Online Advertising Model with a GIF Marketing Approach (Case: Iran’s Oil and Gas Industrial Tourism Hubs)

Sina Nematizadeh; Samaneh Atayee; Vahidreza Mirabi

Volume 5, Issue 3 , July 2021, , Pages 61-76


  This study aims to design and explain the online advertising model with an image-based marketing approach. In this regard, while reviewing the concepts of online advertising, image-based marketing (GIF marketing), and tourism using confirmatory factor analysis and structural equation modeling, we designed ...  Read More