Quarterly Publication
Oil and Gas Economics and Management
Analysis the Factors Affecting on the Marketing of Knowledge-Based Products of Chemical Industries of Iran

Mohammad Hossein Zehtabchian; Reza Radfar; Kambiz Heidarzadeh

Articles in Press, Corrected Proof, Available Online from 10 July 2023

https://doi.org/10.22050/pbr.2023.323323.1243

Abstract
  The present study aimed to identify and prioritize the factors affecting the marketing of knowledge-based products of basic chemicals. This research is applied in terms of objectives and a data-based cross-sectional survey concerning its method. Initially, the factors affecting the marketing of products ...  Read More

Oil and Gas Economics and Management
Designing Green Marketing Pattern in Iran’s Oil Industry

Seyed Sadegh Zarghami; Bita Tabrizian; Fariz Taherikia

Volume 5, Issue 1 , January 2021, , Pages 1-12

https://doi.org/10.22050/pbr.2021.264691.1155

Abstract
  To be in line with the new environmental paradigms, the present study aims to design an Eco-friendly marketing pattern in Iran’s oil industry. The methodology is a sequential exploratory one. In the qualitative section, grounded theory is used. The creative data were gathered through a theoretical ...  Read More