Oil and Gas Economics and Management
Mohammad Hossein Zehtabchian; Reza Radfar; Kambiz Heidarzadeh
Abstract
The present study aimed to identify and prioritize the factors affecting the marketing of knowledge-based products of basic chemicals. This research is applied in terms of objectives and a data-based cross-sectional survey concerning its method. Initially, the factors affecting the marketing of products ...
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The present study aimed to identify and prioritize the factors affecting the marketing of knowledge-based products of basic chemicals. This research is applied in terms of objectives and a data-based cross-sectional survey concerning its method. Initially, the factors affecting the marketing of products in this sector were identified based on library and field studies and by purposive sampling of 15 senior managers of knowledge-based chemical companies (research experts) utilizing a semi-structured interview and in the form of a questionnaire. Cochran’s formula was then employed, and 400 experts and staff working in this department were selected as the study’s statistical population through simple random sampling. Subsequently, confirmatory factor analysis was used to analyze the data and check the final model’s fitting. In the end, each factor’s relative importance was determined by the fuzzy DNAP method. The results led to the identification of 16 sub-criteria under seven main criteria, including technical and managerial, information and knowledge, economic, infrastructural, legal, and support issues, besides supply capabilities. The results revealed that the information and knowledge criterion and the innovation sub-criterion had the highest score, while the supply capability criterion and the knowledge management sub-criterion were ranked last.
Oil and Gas Economics and Management
Seyed Sadegh Zarghami; Bita Tabrizian; Fariz Taherikia
Abstract
To be in line with the new environmental paradigms, the present study aims to design an Eco-friendly marketing pattern in Iran’s oil industry. The methodology is a sequential exploratory one. In the qualitative section, grounded theory is used. The creative data were gathered through a theoretical ...
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To be in line with the new environmental paradigms, the present study aims to design an Eco-friendly marketing pattern in Iran’s oil industry. The methodology is a sequential exploratory one. In the qualitative section, grounded theory is used. The creative data were gathered through a theoretical sampling of in-depth, semi-structured interviews of 15 experts from the oil industry. The initial model of the research was achieved with 19 (major) factors which were divided into 6 aspects according to the experts’ views: causal circumstances, the major factor, background circumstances, interventions, strategies and consequences. Next, in the quantitative section, the validity of the research was investigated through a surveying method and the questionnaire tool. The statistical population includes a limited number of managers and experts from the oil industry in research and planning fields, counting up to 170 people from whom 118 were selected through random sampling. After evaluating the reliability of the questionnaire, the questions themselves were validated and their number was narrowed down. Carrying out an explanatory factor analysis, the components were reduced to 14 and the dimensions to 5. The relationship between the dimensions was assessed through the correlation test and then the final pattern was designed. Eventually, the theory of the study was developed under the supervision of experts. The significant results of this study were finding the interventions, including productivity, governmental support, social institutions, and sustainable development along with the strategies, including reviewing the energy section structure, improving the managers’ perspectives and developing the green investments.