Quarterly Publication
Oil and Gas Economics and Management
Designing Green Marketing Pattern in Iran’s Oil Industry

Seyed Sadegh Zarghami; Bita Tabrizian; Fariz Taherikia

Volume 5, Issue 1 , January 2021, , Pages 1-12

http://dx.doi.org/10.22050/pbr.2021.264691.1155

Abstract
  To be in line with the new environmental paradigms, the present study aims to design an Eco-friendly marketing pattern in Iran’s oil industry. The methodology is a sequential exploratory one. In the qualitative section, grounded theory is used. The creative data were gathered through a theoretical ...  Read More