Quarterly Publication
Oil and Gas Economics and Management
A Fuzzy Hybrid Approach to Prioritize Transnational Capabilities for International Markets Entry

Reza Ashtari; Maryam Darvishi; Ghasem Bakhshandeh; Mohammad Hemati

Volume 7, Issue 2 , April 2023, , Pages 31-54

https://doi.org/10.22050/pbr.2023.359372.1276

Abstract
  Considering the limited resources available, firms must rank their most distinctive capabilities in order to succeed in entering international markets. This research aimed at prioritizing transnational capabilities including marketing, managerial, human resources, production, financial, logistics, research ...  Read More